Note: This article is also published on our main website. For the latest version and more resources, visit AdmazonIQ.com.
Advanced Bidding Strategies for Amazon Ads: Lower ACoS, Boost ROAS, and Scale Smarter
If you’ve been running Amazon Ads for a while, you know one thing: bidding can make or break your campaigns. Whether you’re running Sponsored Products, Sponsored Brands, or even exploring newer formats, how you manage your bids determines:
- How often your ads appear
- How much you pay per click
- Whether your campaigns are profitable
Yet, many advertisers set default bids and hope for the best. Unfortunately, that’s a surefire way to waste budget and miss opportunities. Advanced bidding strategies let you control costs, improve ROAS, and outmaneuver your competitors.
Amazon’s Bidding Options Explained
Before optimizing, let’s clarify the three core bidding types Amazon offers:
1. Fixed Bids
Your bid stays exactly where you set it, regardless of Amazon’s algorithm or likelihood of conversion.
- ✅ Good for: Predictable CPC costs, testing specific bid levels
- ❌ Drawbacks: Doesn’t adapt to auction dynamics; can miss opportunities
2. Dynamic Bids — Down Only
Amazon lowers your bid in real-time if it believes a click is less likely to convert.
- ✅ Good for: Protecting margins, cautious advertisers
- ❌ Drawbacks: Might reduce visibility if Amazon over-adjusts
3. Dynamic Bids — Up and Down
Amazon raises your bid up to 100% if a click is likely to convert and lowers it if not.
- ✅ Good for: Max visibility, aggressive scaling
- ❌ Drawbacks: Higher CPCs, requires close monitoring
Bid Strategy Comparison Table
Here’s a quick comparison of Amazon’s core bidding types:
| Bid Strategy | Best For | Risk Level |
|---|---|---|
| Fixed Bids | Predictable costs, testing new products | Low |
| Dynamic Down Only | Protecting margins, cautious advertisers | Low-Medium |
| Dynamic Up & Down | Max visibility, aggressive scaling | High |
Dayparting (Advanced Tactic)
Unlike platforms like Google Ads, Amazon’s console doesn’t currently offer built-in hourly scheduling for Sponsored Products or Sponsored Brands campaigns.
However, you can still apply a basic form of dayparting manually:
- ✅ Pause your campaigns during low-converting hours
- ✅ Resume them during prime performance windows
For example, if your data shows conversions spike between 7 pm and 11 pm, you might pause your campaigns overnight to reduce wasted spend.
How to Pause and Resume Campaigns
- Log into your Amazon Ads Console.
- Go to the list of campaigns you want to adjust.
- Click the status toggle to pause the campaign.
- When ready, toggle them back to “Enabled.”
Note: This approach is fully manual. Amazon does not currently offer automatic scheduling for hourly bidding changes.
Key Takeaways
- Test bidding strategies cautiously.
- Monitor placement reports for smart multipliers.
- Use dayparting manually to avoid waste.
- Continuously analyze search term reports for optimization.
Ready to Optimize Your Amazon Bidding?
Stay connected with AdmazonIQ for advanced strategies, deep dives, and practical tutorials to dominate Amazon Ads.
Subscribe Now
No comments:
Post a Comment